The Fortune at the Bottom of the Pyramid

CK Prahalad released this seminal book in 2004 where he showed himself as being one of the founders of the concept called frugal innovation.

This show is dedicated to counteracting many of the inaccuracies that we have about the global south. It is not one country. Not everyone is starving, and actually we don’t need to go past our neighborhood to find poverty.

Special guest is Frugal Innovator Teddy Asril direct from Jakarta.